Independent Technical SEO and GEO Specialist
Creator of GEO Checker | 20 years in technical SEO | contact@seogeochecklist.com
I'm Mike Reynolds, a Technical SEO Specialist with over 20 years of experience working across industries including e-commerce, SaaS, media, and financial services. My work focuses on technical SEO architecture, structured data implementation, crawl budget optimisation, and the emerging discipline of Generative Engine Optimisation (GEO).
I've been tracking GEO signals and their impact on AI citation rates since the first AI search products launched in 2023. What began as monitoring my clients' visibility in AI-generated answers evolved into a full research practice, and ultimately into building GEO Checker as a free resource for the SEO community.
The data and recommendations I publish are drawn from analysis across hundreds of client sites. My goal is to provide practical, evidence-based GEO guidance without hype or speculation.
Built and maintains seogeochecklist.com: a free suite of GEO and SEO tools including a live URL scanner, 70-item GEO checklist, AI bot checker, llms.txt generator, and schema builders. Used by SEO professionals, digital marketers, and website owners worldwide.
Provides technical SEO and GEO consulting to clients across e-commerce, SaaS, media, and financial services. Specialises in site architecture, structured data implementation, crawl efficiency, and AI citation optimisation. Has worked across hundreds of sites of varying scale and complexity.
Built foundational expertise in technical SEO across in-house and agency environments. Developed deep understanding of crawling, indexing, and ranking mechanics during the formative years of modern search.
Email: contact@seogeochecklist.com
For tool-related questions, the GEO Checker homepage covers most common GEO implementation queries.