Schema Builder

Organization Schema Generator

Generate Organization JSON-LD with sameAs links that connect your brand to authoritative external profiles. This is the single most important schema type for AI engines to recognise and trust your brand.

Organization Schema

Establishes your brand identity and links to authoritative profiles. The sameAs property is critical for AI engines to verify and represent your brand correctly in knowledge graphs.

Critical for GEO

Add your brand's profiles on: LinkedIn, Wikipedia, Crunchbase, Twitter/X, Facebook, Wikidata, YouTube

Why Organization Schema is Critical for GEO

AI engines maintain internal knowledge graphs: databases of known entities (people, places, companies). When an AI engine sees your brand name, it checks whether that name maps to a verified entity in its knowledge graph. Organization schema with sameAs links is how you make that connection.

sameAs Priority Order

  1. LinkedIn company page
  2. Wikipedia article (if one exists)
  3. Wikidata entity (Q-number URL)
  4. Crunchbase organization page
  5. Official Twitter/X profile
  6. Official Facebook page
  7. YouTube channel

Frequently Asked Questions

Where should I put Organization schema?
Add Organization schema to your homepage only. One Organization block per domain is the standard practice. Place the JSON-LD script block inside the <head> tag. You do not need to repeat it on every page: Google and AI engines associate the schema with the entire domain.
What if my brand doesn't have a Wikipedia page?
Still include the sameAs links you do have. LinkedIn, Crunchbase, and Twitter/X are sufficient for AI engines to map your brand to a known entity. If you can create a Wikidata entry for your brand (even without Wikipedia), that also helps significantly.
Should I use Organization or LocalBusiness?
Use LocalBusiness (or a sub-type like Restaurant or MedicalClinic) if your brand has a physical location that customers visit. Use Organization for online-only brands, SaaS companies, publishers, and any brand without a storefront. LocalBusiness inherits from Organization so the same fields apply.
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